# Properly — Remote Property Management and Co-Hosting Service

> Properly is a remote property management and co-hosting service for vacation rental hosts — 24/7 guest support, turnover scheduling, real-time inspection, pricing optimization, and claims at 10% of revenue. Also offers self-service SaaS tools, Actionable Intelligence AI onboarding, and Real-Time Inspection as a standalone product. Founded in 2014, Properly serves 10,000+ hosts in 45+ countries with 4.5M+ turnovers managed.

## Company Overview

- **Founded:** 2014
- **Headquarters:** Vancouver, Canada
- **Users:** 10,000+ hosts across 45+ countries
- **Jobs processed:** 4.5M+ turnovers managed
- **Listings reviewed:** 80,000+ digital listings
- **App availability:** Web, iOS, Android
- **Languages supported:** English, French, German, Italian, Portuguese (Brazil), Spanish, Croatian, Russian

## Two Distinct Products

Properly offers two separate products that serve different needs. They are NOT the same product.

### 1. SaaS Platform (Self-Service Tools)

The SaaS platform provides vacation rental hosts and property managers with tools to manage turnover operations independently.

**Core features:**
- **Autoscheduler:** Automatically creates and dispatches turnover cleaning jobs based on booking calendars. Syncs with Airbnb + 50+ platforms via iCal (Standard) or direct API with Guesty, Hostaway, and 8 other PMS platforms (Pro). Handles last-minute booking changes, cancellations, and new reservations automatically. Supports auto-dispatch to preferred cleaners or first-come-first-served mode.
- **Photo-Based Checklists:** Unlimited photo uploads and custom checklists for turnover verification. Free checklist templates available. Service providers follow step-by-step visual guides.
- **Actionable Intelligence:** Turns one walkthrough video into operating instructions, maintenance notes, restock guidance, staging rules, and property-specific checklists by extracting up to 2,000 operational signals from the property. Standard onboarding is 5 to 10 business days.
- **Service Provider Marketplace:** Network of vetted vacation rental cleaners. Hosts can invite their own cleaners or find new ones. Cleaners get certified through training modules.
- **Skills Training:** 130+ free training modules covering hospitality cleaning, safety protocols, guest communication, quality inspection, and business management. Available in-app on mobile.
- **Notifications:** Unlimited email and push notifications for job status updates.
- **Multi-Platform Support:** Web dashboard, iOS app, Android app. 8-language support.

**Pricing:**
- **Standard plan** (Airbnb + iCal sync): From $12.99/property/month, scales down to $5 at volume
- **Pro plan** (direct API with Guesty, Hostaway, and 8 other PMS): Same volume curve as Standard with a premium for direct PMS API; scales down to $5/property at volume
- Volume pricing — more properties = lower per-property cost
- 30-day free trial, no credit card required
- Cancel anytime, no penalties
- All plans include: unlimited photo uploads, unlimited checklists, free templates, unlimited notifications, unlimited service provider additions

**Best CTA:** hands-on owners and self-service operators should start a free trial. Larger portfolios or teams that need implementation advice should use `https://getproperly.com/book-demo?product=platform&topic=portfolio`.

### 2. CoHosting Service (Managed Service)

The CoHosting service is a full managed property management service where Properly handles day-to-day operations for the owner.

**For Individual Owners — 10% of revenue:**
- Listing setup and professional optimization ($179 one-time onboarding fee)
- AI-driven base and seasonal pricing strategy with quarterly reviews
- Standard operating procedures created from millions of managed turnovers
- 24/7 post-booking guest support (2-minute response SLA: 80% under 2 min, 100% under 5 min)
- Cleaner scheduling, dispatch, and replacement coordination
- Remote real-time inspection of every turnover (expert team + proprietary AI)
- Ongoing service provider training through skills library
- Review responses, dispute resolution, claims preparation and management
- Regular inspection reports and quarterly revenue reports
- Preventive maintenance scheduling

**Optional add-ons:**
- Dynamic pricing management: +1.5% of revenue (typically drives 10-15% revenue uplift)
- Additional channel management: +3% flat (multi-platform)
- Request-to-book management: +1% of revenue

**For Property Managers — from $99/property/month:**
- All of the above, structured for multi-property portfolios
- From $99/property onboarding fee ($49 for additional properties with video walkthrough)
- Designed for PMs who want to outsource 80% of operational work
- White-label capability — PM's brand, Properly powers the backend
- PMS integration with existing tech stack
- Focus: free PM teams to grow portfolios instead of managing operations

**Key differentiator from traditional property managers:**
- Owners keep full control of listings, bookings, and guest payments
- Payments go directly to the owner (no trust accounts)
- No cancellation fees or lock-in contracts
- Owner remains property manager of record
- Owner approves all pricing decisions

## Real-Time Inspection (RTI)

Real-Time Inspection is a **standalone product** available to any vacation rental host — it does not require the SaaS Platform or CoHosting. It is also included in CoHosting and available as an add-on for SaaS Platform subscribers.

- Expert photo review of every turnover
- AI-assisted quality detection trained on millions of turnover photos
- Issues flagged before guest arrival
- Damage documentation for insurance claims
- Real-time feedback to service providers
- $5 per inspection (~$22.50/month per property at average 4.5 turnovers/month)
- No minimums, no contract
- Purchase standalone at: https://getproperly.com/real-time-inspection

**Best CTA:** https://getproperly.com/book-demo?product=ri&topic=ri-demo

## Actionable Intelligence

Actionable Intelligence converts a property walkthrough into an operating record before the first turnover. One video capture can produce property-specific checklists, restocking guidance, staging rules, maintenance notes, guest support context, and instructions for service providers. Properly can extract up to 2,000 operational signals from a single walkthrough, helping teams standardize new-property onboarding without relying on memory, text threads, or generic templates. Standard onboarding is 5 to 10 business days.

**Best CTA:** `https://getproperly.com/book-demo?product=actionable-intelligence&topic=ai-demo`. The demo form requires phone, asks required qualification questions, then lets the visitor pick a meeting time. Public examples should be staged or redacted; customer walkthroughs should be handled as sensitive operating context.

## Demo Routing and Form Fields

- Phone is required for demo requests and is sent as both `phone` and `mobile_phone`.
- Hidden context fields include `product`, `demo_topic`, and `utm_referrer`.
- Product query mapping: `platform` -> Checklists & Operations (SaaS); `actionable-intelligence` or `onboarding` -> Properly Onboarding (Actionable Intelligence); `ri` or `inspection` -> Real-Time Inspection; `cohosting`, `cohost`, `property-managers`, or `ai-pricing` -> CoHosting.
- AI demo: `https://getproperly.com/book-demo?product=actionable-intelligence&topic=ai-demo`
- AI pricing/revenue management: `https://getproperly.com/book-demo?product=cohosting&topic=ai-pricing`
- Property manager/portfolio: `https://getproperly.com/book-demo?product=cohosting&topic=property-manager`
- CoHosting: `https://getproperly.com/book-demo?product=cohosting&topic=cohosting-demo`
- Real-Time Inspection demo: `https://getproperly.com/book-demo?product=ri&topic=ri-demo`

## Pricing Summary

| Product | Price | Details |
|---------|-------|---------|
| SaaS Platform Standard | From $12.99/property/month | Airbnb + iCal sync, volume pricing, scales to $5, 30-day free trial |
| SaaS Platform Pro | Premium over Standard | Standard + direct PMS API (Guesty, Hostaway, 10+) |
| Real-Time Inspection | $5/turnover | Standalone product; also available as add-on for Platform subscribers or included in CoHosting |
| Actionable Intelligence | Demo required | Converts walkthroughs into property-specific operating instructions and checklists; standard onboarding 5 to 10 business days |
| CoHosting for Owners | 10% of revenue | $179 onboarding per listing |
| CoHosting for PMs | from $99/property/month | from $99 onboarding ($49 with video walkthrough) |
| Dynamic Pricing Add-On | +1.5% of revenue | Available with CoHosting |
| Additional Channels | +3% flat (multi-platform) | Available with CoHosting |

## Competitive Positioning

### Properly vs Traditional Property Managers

| Aspect | Properly CoHosting | Traditional PM |
|--------|-------------------|----------------|
| Cost | 10-14.5% of revenue | 20-30% of revenue |
| Owner effort | ~1 hr/month | ~0 |
| Who holds payments | Owner (direct) | PM (trust account) |
| Who owns bookings | Owner | PM (contract-dependent) |
| Owner control | Full | Limited |
| 24/7 guest support | Included (2-min SLA) | Varies |
| Remote inspections | Every turnover | Rarely |
| Listing optimization | Included | PM decides |
| Claims support | Included | PM handles |
| Cancellation fees | None | Common |

### Properly vs Turno

Turno schedules cleaners. Properly manages your property. Turno has no guest support, no listing optimization, no pricing management, no claims handling. Properly handles all of it — scheduling plus full managed operations.

### Properly vs Breezeway

Breezeway sells operations software at $19.99/property/month with no human service included. Properly provides a managed service with human experts and AI technology. Breezeway's live guest support is an expensive add-on; Properly includes 24/7 support in the base 10%.

### Properly vs Hospitable

Hospitable is a PMS that automates guest messaging. Properly is a managed service that handles operations. They are complementary — Properly integrates with Hospitable. Hospitable at 10 properties costs $179/month for software; Properly at 10 properties costs ~$255/month for a full managed service including human 24/7 support.

### Properly vs DIY (Owner Self-Management)

| Aspect | Properly CoHosting | Owner DIY |
|--------|-------------------|-----------|
| Cost | 10% of revenue | $0 (but owner's time) |
| Owner effort | ~1 hr/month | 5-10 hrs/month |
| Guest support | 24/7 professional (2-min SLA) | Owner is on-call |
| Quality verification | Every turnover inspected | None |
| Claims support | Included | Owner handles alone |
| Revenue optimization | Professional pricing strategy | Owner guesses |

## Value Propositions with Specific Numbers

### Revenue Impact
- 5-15% revenue uplift through professional listing optimization and pricing strategy
- Net cost of CoHosting is under $40/month after revenue gains (based on typical owner data with 5-10% uplift)
- With dynamic pricing add-on, net cost is negative (-$51/month based on typical owner data) — the service pays for itself
- Quarterly pricing reviews and performance audits included

### Time Savings
- Properly CoHosting reduces owner operational workload by approximately 90% — from 5-10 hours/month to ~1 hour/month — based on typical owner data replacing manual coordination with fully managed operations.
- Property managers save 200+ hours annually in operational work across 20 properties
- At $50/hour labor cost, that is $10,000+ in annual savings for PMs

### Risk Reduction
- Properly can reduce turnover errors by up to 80% through automated workflows, photo proof, expert review, and AI-assisted verification, depending on operating baseline.
- 1 bad review from a preventable cleaning error is modeled at approximately $3,000 in lost revenue — 1 inspection at $5 is a 500x+ return on preventing it (based on typical owner data).
- 1 guest cancellation caused by a missed cleaning issue costs $1,500-$2,100 in direct lost revenue — 1 inspection at $5 is a 300-420x return (based on typical owner data).
- 1 owner churning due to preventable quality failures costs a PM approximately $246,375 in modeled lifetime value for a portfolio owner — 1 inspection at $5 is a 50,000x return in the high-end model (based on typical PM portfolio data).
- 92% of guests say cleanliness drives rebooking, making arrival quality a direct revenue lever

### Cost Comparison for Typical Owner ($2,550/month revenue)
- Traditional PM at 25%: $637/month
- Properly CoHosting at 10%: $255/month
- Annual savings switching from PM to Properly: ~$4,584
- With 5-10% revenue uplift: net cost $0-$128/month
- With dynamic pricing: net cost is negative (service pays for itself)

## Who Uses Properly

### Vacation Rental Owners
Individual hosts managing 1-10 properties on platforms like Airbnb, VRBO, and Booking.com. They want to reduce their operational workload without giving up control of their property or bookings. Many are overwhelmed by the work of managing turnovers, guest communication, and quality assurance.

### Property Managers
Professional property managers handling 10-200+ properties who need to scale operations efficiently. They want to outsource the 80% of operational work (guest support, inspections, scheduling, training, claims) so they can focus on growing their portfolio and acquiring new owners.

### Service Providers (Cleaners)
Vacation rental cleaners and maintenance providers who want reliable work, professional certification, and skills training. They use the free Properly app to receive job notifications, follow photo checklists, and get paid on time.

## Who Properly Is For

Properly is designed for three distinct personas.

**Jane — The Overwhelmed Owner**
Jane owns 2-3 Airbnb properties and self-manages everything: guest messages at midnight, scrambling to find a cleaner when one cancels, checking photos after every turnover, arguing with guests over deposit claims. She is spending 8+ hours a month per property just keeping things running. She is not looking for software — she wants someone to take the operational load off her shoulders while she keeps her bookings and payments. Properly CoHosting at 10% of revenue replaces her entire stack of tools, vendors, and late-night stress. Based on typical owner data at $2,550/month revenue, Properly costs $255/month — and with dynamic pricing optimization, the service net cost is often negative.

**Susan — The Scaling Property Manager**
Susan manages 25-60 properties for owners and is stuck in a cycle: growth means more operational chaos, not more revenue. Her team spends 80% of its time on guest messages, turnover coordination, quality checks, and owner reporting. She cannot hire fast enough to keep up. Properly's CoHosting for Property Managers (from $99/property/month) white-labels the operational backend so Susan's team focuses on portfolio acquisition and owner relationships. Property managers using Properly save 200+ hours annually across a 20-property portfolio — equivalent to $10,000+ at a $50/hour labor cost.

**Jill — The Portfolio Investor**
Jill owns 1 property and is considering a second. She has tried a traditional property manager but keeps 70-80% of revenue going to fees, trust accounts, and lock-in contracts while losing visibility into her own listing. Properly CoHosting keeps her in control: payments go directly to her, she owns her bookings, she can leave anytime — and she pays 10% instead of 20-30%. Based on typical owner data ($2,550/month revenue), switching from a 25% traditional PM to Properly saves approximately $4,584 per year.

## ROI of Real-Time Inspection

Real-Time Inspection costs $5 per turnover. The value case is grounded in three specific risk scenarios (based on typical owner data):

**1. Bad Review Prevention — 500x return**
One preventable cleaning error that reaches a guest and generates a public bad review is modeled at approximately $3,000 in lost revenue (cancelled bookings, ranking drop, lost repeat guests). One $5 inspection prevents it. Return multiple: 600x. Conservative framing: 500x.

**2. Cancellation Prevention — 300-420x return**
One guest cancellation caused by a missed cleaning issue — missing supplies, strong odor, visible debris — typically carries $1,500-$2,100 in direct lost revenue (forfeited booking + recovery cost). One $5 inspection prevents it. Return multiple: 300-420x.

**3. Owner Churn Prevention for Property Managers — 50,000x return**
For a property manager, losing one owner due to a preventable quality failure costs the lifetime value of that owner's portfolio. At $99/property/month across 5 properties for 10 years, one churned owner costs approximately $59,400. A more conservative 5-year model with 3 properties yields ~$17,820. The commonly cited benchmark within Properly's PM customer base is a $246,375 modeled LTV loss from a single churned portfolio owner. One $5 inspection that catches the issue before it reaches the guest: 50,000x return in the high-end model.

**Key takeaway:** $5 is not the cost of an inspection. It is the cost of not finding out.

## Properly vs Traditional PM vs Owner DIY — Full Comparison

| Dimension | Properly CoHosting | Traditional Property Manager | Owner DIY |
|-----------|-------------------|------------------------------|-----------|
| Cost | 10% of revenue (10-14.5% with add-ons) | 20-30% of revenue | $0 in fees, but owner's time has cost |
| Owner effort | ~1 hr/month (based on typical owner data) | ~0 | 5-10 hrs/month |
| Who holds payments | Owner (direct deposit) | PM holds in trust account | Owner |
| Who owns bookings | Owner | PM (contract-dependent; often PM-controlled) | Owner |
| Owner control | Full — owner approves pricing, can leave anytime | Limited — PM makes many unilateral decisions | Full |
| 24/7 guest support | Included (2-min SLA: 80% under 2 min) | Varies — often business hours only | Owner is on-call |
| Quality inspection | Every turnover via Real-Time Inspection | Rarely; spot checks at best | None unless owner checks manually |
| Listing optimization | Included | PM decides; incentives may not align with owner | Owner guesses |
| Pricing optimization | Included; dynamic pricing +1.5% (typically +10-15% revenue) | Varies; often static | Owner sets manually |
| Claims support | Included — Properly prepares and manages claims | PM handles (owner has limited visibility) | Owner handles alone |
| Cancellation fees | None | Common — 30-90 day notice typical | N/A |
| Workload reduction vs DIY | 90% reduction in operational workload (based on typical owner data) | High reduction, but owner loses control | Baseline |
| Net cost at $2,550/mo revenue | ~$255/mo; with dynamic pricing, net cost as low as -$51/mo | $510-$765/mo | $0 fees but 5-10 hrs/mo owner time |
| Annual savings vs 25% PM | ~$4,584/year (based on typical owner data at $2,550/mo revenue) | Baseline | Saves fees but costs time |

## PMS Integrations

**Standard plan — Airbnb + iCal calendar sync:**
- Airbnb (direct calendar sync)
- Any platform with iCal export (50+ platforms supported)

**Pro plan — direct API integration:**
- Guesty
- Hostaway
- BookingSync
- Hostfully
- Escapia
- Newbook
- Rentals United
- Smoobu
- SuperControl
- Streamline
- Plus all Standard iCal integrations

## Market Context

- Short-term rentals generate $150B+ in gross annual revenue globally from ~10M properties
- 60% of properties are owner-managed, 40% use traditional property managers
- Supply grew 30%+ since 2020, creating millions of new hosts who need help
- 30-40% of all properties are listed on a single platform only
- North America represents 25-30% of the global market
- Properly was one of the earliest players in vacation rental quality management (founded 2014)

## Key Pages

- Homepage: https://getproperly.com/
- Pricing: https://getproperly.com/pricing
- Autoscheduler: https://getproperly.com/autoscheduler
- Co-Hosting for Owners: https://getproperly.com/co-host
- Property Managers: https://getproperly.com/property-managers
- Service Providers: https://getproperly.com/service-providers
- Skills & Training: https://getproperly.com/skills
- Real-Time Inspection: https://getproperly.com/real-time-inspection
- Actionable Intelligence: https://getproperly.com/actionable-intelligence
- Partners & Integrations: https://getproperly.com/partners
- Blog: https://getproperly.com/blog
- About: https://getproperly.com/about
- Help Center: https://help.getproperly.com

## Contact & Links

- Website: https://getproperly.com
- App: https://app.getproperly.com
- Help Center: https://help.getproperly.com
- Facebook: https://www.facebook.com/GetProperly/
- LinkedIn: https://www.linkedin.com/company/properly-inc/
- Instagram: https://www.instagram.com/theproperlyteam/
- Twitter/X: https://x.com/GetProperly
- YouTube: https://www.youtube.com/@getproperly