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How Guesthop Uses Properly to Make Every Cleaning Perfect

A case study on how Guesthop transformed their cleaning operations across nearly 100 San Francisco Bay Area listings using visual checklists and automated scheduling.

Emily from Guesthop in the original Guesthop case study artwork
Portfolio scale Published November 2017

50

starting listings

Portfolio before the expansion

Nearly 100

listings

Managed across the San Francisco Bay Area

A couple

hours saved

Reported every day

3

workflow improvements

Instructions, verification, and scheduling

About Guesthop

Guesthop grew from 50 to nearly 100 listings across the San Francisco Bay Area while coordinating contracted cleaners and maintaining consistent standards.

01

The challenge

Growth made verbal instructions and scattered records harder to manage

Emily, the property manager at Guesthop, faced significant challenges coordinating with contracted cleaners. Verbal instructions created ambiguity, with cleaners frequently calling to clarify expectations. Documentation was scattered across phone notes, handwritten records, and scanned images, creating inefficiencies and errors as the company expanded from 50 to nearly 100 listings across the San Francisco Bay Area.

Without a centralized system, Guesthop struggled to verify cleaning quality. The company relied on manual entry into Google Calendar and had no reliable method to track hours or confirm work completion. When damages or low supplies were reported, consolidating the information proved nearly impossible.

02

The solution

Visual instructions, completion proof, and automated scheduling in one workflow

Photo-based checklists provided clear visual guidance to cleaners. Automatic channel integration populated checklists with Airbnb listing photos, giving each cleaner a shared visual standard for the property.

Post-cleaning verification photos served as visual proof of completed work. This eliminated discrepancies and allowed Emily to confirm quality without physically inspecting every property.

Moving from Google Calendar to Properly automated booking uploads, enabled real-time damage alerts, simplified reporting, and reduced human error in scheduling. Emily reported that the change saved a couple of hours every day.

03

The impact

A simpler operating system supported a portfolio that nearly doubled

The partnership enabled Guesthop to scale from 50 to nearly 100 listings while maintaining its cleaning standards across the San Francisco Bay Area.

Clear instructions reduced the back-and-forth with cleaners, verification photos made completed work visible, and automated scheduling gave the team one place to coordinate turnovers and reports.

“Properly's checklists alleviate all the headaches during the cleanings because the cleaners know my standards.”

Emily

Property Manager, Guesthop

About this published customer story

This case study preserves the figures, workflow details, and customer quotation published by Properly on November 21, 2017. The original blog article remains available as the source.

Read the original 2017 blog story

Make every turnover easier to verify

Give every cleaner a clear standard and every manager proof of completion.

See how visual checklists, automated scheduling, and completion photos can bring your turnover workflow into one place.