About Properly
Founded by Hosts, for Hosts
Since 2014, we've built vacation-rental tools and remote operating services. Today Properly serves 10,000+ hosts across 45+ countries through the AI-native self-service Platform, Cohost Pro, and Guest Support Plus.
2014
Founded
45+
Countries
10K+
Hosts
Properly at a glance
What Properly is
Properly is an AI-native vacation rental operations platform: self-service software, Actionable Intelligence, Real-Time Inspection, and remote managed services — Cohost Pro for property managers and Guest Support Plus for owners and small hosts.
AI turns a walkthrough video into a property record and workflows, pre-flags likely issues in turnover photos, and builds the property knowledge base behind guest support. People stay accountable: an expert reviewer verifies every inspection flag, people review the knowledge base, and real people answer guest messages.
Managed services are remote: customers keep local vendors, owner relationships and property decisions. Properly, Inc. is an independent company founded in 2014 and headquartered in San Francisco.
| Offer | Who it’s for | Starting price | Details |
|---|---|---|---|
| Platform | Hosts and property managers who run their own operations | From $12.99/property/month; 30-day free trial | Learn more |
| Actionable Intelligence | Property managers onboarding new homes | Scoped in a demo | Learn more |
| Real-Time Inspection | Hosts and managers who want every turnover’s photos checked before the next guest | $5/inspection | Learn more |
| Cohost Pro | Property managers with 5+ active properties | From $119/active property/month | Learn more |
| Guest Support Plus | Owners and small hosts | $149/listing/month | Learn more |
Setup fees, volume tiers and add-ons are on the pricing page. Compare pricing
Fact sheet
Company facts
- Legal name
- Properly, Inc.
- Founded
- 2014
- Headquarters
- San Francisco, California, USA
- Ownership
- Independent company
- Customers
- 10,000+ hosts and property managers
- Countries
- 45+
- Turnovers managed
- 4.5M+
- Languages
- English, Français, Deutsch, Italiano, Português (Brasil), Español, Hrvatski, Русский
- Support email
- support@getproperly.com
- Help center
- help.getproperly.com
- Reviews
- 4.7/5 on Capterra (45 reviews)
- Mobile apps
- iOS: Properly Visual Checklists Android: Google Play
What our managed services don’t include
Cohost Pro and Guest Support Plus are remote services. The customer keeps:
- Owner relationships and contracts
- Permits, taxes and other compliance responsibilities
- Local vendors and all physical work at the property
- Funds and trust accounting
- Insurance
- Property-level decisions
- The PMS, channel accounts and other third-party systems, which the customer provides and maintains
Integrations
The Platform syncs bookings from Airbnb and 50+ platforms via iCal. The Pro plan adds direct API integrations with 10+ PMS platforms, including Guesty and Hostaway. Each partner page explains how its integration works.
Property management systems
Booking channels
Payments
Our Mission
Properly started with a simple idea: every vacation rental guest deserves a perfect arrival, and every host deserves the tools to make that happen without burning out. Today, the Properly Platform helps hands-on operators run their own workflows, while Cohost Pro and Guest Support Plus add clearly scoped remote operating support for property managers and owners.
Our Journey
Our Story
From a simple idea born of real frustration to a global, AI-native vacation rental operations and quality management platform.
Founded
Properly was created by hosts who were frustrated with unreliable turnovers. The idea was simple: use checklists and photo verification to ensure every turnover is done right.
Growth
Expanded from a simple checklist tool to a full quality management platform — adding autoscheduling, a certified service provider marketplace, expert-reviewed Real-Time Inspection assisted by AI, and an extensive skills training library.
Global
In 2025, Properly launched a new generation built AI-native from the ground up: Actionable Intelligence, Cohost Pro and Guest Support Plus. Today Properly serves 10,000+ hosts across 45+ countries with those offers, the self-service Platform and Real-Time Inspection, working alongside customers’ local teams and vendors.
What We Believe
Our Values
Collaboration
Success is built on alignment between hosts, service providers, and platforms.
Quality
Every turnover should meet hotel-grade standards, consistently.
Empowerment
We equip every person in the process to excel in their role.
FAQ
Questions about Properly
Is Properly a property management company?
Is Properly a PMS?
Which Properly offer is right for me?
How do I get started?
Join the Properly Community
Thousands of hosts, property managers, and service providers trust Properly to deliver quality at every turnover. Start your free trial today.